Get the content right first, then work on the design. - Placeholder text that made it into the final edition. At the end of the humorous images is a link to Content-first design principles.
I am considering writing a book about the poor arguments Creationists use, but write it for Creationists. My hope is to improve creationist claims by getting rid of the weakest ten or twenty. The key will be to get the tone right and that is a sort of a Design-first argument.
An author from my hometown has penned her second book. She got her start in the Muskoka Novel Marathon which I've mentioned here in the past.