From novelty to innovation

This image is from an Asymco post on Innoveracy: Misunderstanding Innovation.  There, Dediu looks at a form of illiteracy - innoveracy.  The post looks a bit like a grammar or vocabulary lesson as he explains the differences between the four terms in the image.

I like the post because I feel it shows the difference in effort going from a novel idea to an actual thing.  I am sure that creativity is needed at every step from a novel idea to an innovation but so is hard work.