Saturday, November 14, 2015

science communication

Natalie Sopinka at Canadian Science Publishing looks at how creativity fits into science communication.

I measure hormones in the blood of baby salmon. I use computer software to graph and analyze data. I write structured articles that describe my research. I present my scientific findings on PowerPoint slides at conferences.
Would someone describe my profession as creative? Probably not.

I’m a scientist after all, not an artist and artists are synonymous with creativity. Scientists are rigid and analytical. They lack the passion and spirit that artists possess.

... 
The truth is, scientists are creative. Megan Fork sums it up as “good science relies on creativity.” To be creative is to create. Scientists are constantly creating. They generate new knowledge to explain natural phenomena. They discover new ways to solve problems. In the 1950’s, Dr. Archie Carr attached radio transmitters to weather balloons, the balloons to a float, and tied the float to sea turtles. This was one of the earliest examples of aquatic telemetry - the tracking of animals in water remotely. Creativity is also evident in conservation initiatives. The International Crane Foundation prevented crane chicks from imprinting on their human caregivers by feeding the chicks with a hand puppet resembling an adult crane. Scientists are also creating new platforms to communicate their research – platforms that incorporate the tools of an artist.

via science communication on Facebook.

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